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Visit Japan Festival in San Francisco at Union Square, 2013 Back

(1) Project Name:

The Visit Japan promotional event in San Francisco 2013
(Project of Japan Tourism Agency as an All Japan Overseas Promotion)

(2) Project Description: Event Program Page 1 and 4, Event Program Page 2 and 3

The Consulate-General of Japan in San Francisco chaired a special event committee comprised mainly of members of the Visit Japan Promotional Group. This committee worked together with local private sector organizations to produce an event that showcased Japanese food, alcohol, fashion, architecture, culture, cutting edge technology and more. Event coordination was handled by Plando Japan Inc. (PDJ).

(3) Time and Date: Event Flyer

February 9th 10:00 - 17:00
February 10th 10:00 - 16:00

(4) Venue:

San Francisco Union Square (outdoor open-air space)

(5) Purpose and Theme:

The main purpose of the event was to attract more people to visit Japan. In order to do so, the event focused on the Japanese necessities in life introducing such things as Japanese food, alcohol, fashion, architecture, culture and technology that showcase the charm of Japan, with a view to enticing potential travelers to visit Japan.

(6) The Contents:

The outdoor space was equipped with an all-weather large tent and about 50 booth sized tents showcasing sightseeing attractions, food, culture, and technology. The large tent housed a stage and seats, along with sound and image equipment for lectures, demonstrations and more. Attendees were presented with up-to-date tourism information, food & drink samples, sales and exhibition of Japanese goods and technology.

(7) Target Audience:

Media and general consumers

(8) Desired Attendee Number:

Event total: 3,000 people

(9) Business Sponsorship :

Visit Japan Festival committee (The Consulate General of Japan in San Francisco, JETRO, local Prefectures offices, local sightseeing agencies, airlines, a north California Japanese Restaurant Association, Sake, beverage and distribution companies, etc. Total of 30 companies), Japan Tourism Agency, Japan National Tourism Organization

Japanese Chamber of Commerce of Northern California, Japanese Cultural and Community Center of Northern California, Japan Exchange and Teaching Programme Alumni Association of Northern California, Japan Foundation, Japan Society for the Promotion of Science, Japan Society of Northern California, Japanese Technology Professionals Association, Japanese University Offices in the Bay Area, Keizai Society, Nihonmachi Merchants Association of San Francisco, Silicon Valley Japanese Entrepreneur Network, Silicon Valley Innovation Forum, San Francisco Osaka Sister City Association , San Francisco Travel Association

Media Sponsors: Bay Spo, Sports J, Weekly LALALA

(10) Contact

If you have any questions, please contact :
PlanDo Japan, Inc
Mr. Minamiobashi / Ms. Uehara / Ms. Masutani
TEL : 81-3-5470-4401
Fax : 81-3-5470-4410
E-mail : visitjapan.sfofes@gmail.com

(11) Link

Event Website

Japanese Consulate Facebook

For more information to the Japanese Consulate, please contact Vice Consul Takeshi Kurashina at the Consulate General of Japan in San Francisco. Tel: (415) 777-3533 ext. 411.

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